Repackaging

The company I  found that changed its packaging was white castle. I remembered this because I remember a commercial White Castle aired shortly after. They just went from a black and white castle to a blue,white, and orange castle. It wasnt a big deal, but I think White Castle was looking for publicity, thus why they aired the commercial.  In this particular commercial, a guy said he was the biggest white castle fan ever. His friend said that he was the biggest fan ever.  AFter 15 seconds of arguing the one friend shows his tattoo of the old logo.  Then the Friend shows his tattoo which is newer and the makes him the bigger fan.  It made something that would have been overlooked, something “big”